Heh. http://medgadget.com/2011/12/alivecor-iphone-ecg-with-inventor-dr-dave-albert.html Great. Patients will be tweeting you with EKG updates. I think this could be very helpful in many situations. And super unhelpful in 1000s of situations. Of course the people that will buy it will belong to which group ? I wonder if this would cut into the Loop Recorder business ? The iPhone ECG might be helpful in Pre-syncope / Syncope workups